About
This started with one question: if the life you experience is built from what you pay attention to and how you see yourself, how well do you actually know where you are?
Why it exists
Almost everything for self-tracking measures how you feel, not where you stand. Feelings are weather. Where you are standing is geography. You can navigate weather for a while, but sooner or later you need to know whether you are still on the route you chose.
So this does one job: it gets you to place yourself honestly on twelve questions, gives you one nudge toward the end you picked, and lets you see the line move over the coming weeks. Everything else is decoration.
The idea underneath
Self-understanding is not a mood, it is a model: your working picture of your own state, abilities, role, direction and context. Most people carry that picture around unexamined, then wonder why their choices feel like someone else made them.
Putting that model into numbers turns it into something you can look at, disagree with, and change. That is the whole mechanism. Attention follows what is named; action follows attention; outcomes follow action. Nothing mystical is needed for that to work, which is why the site claims nothing mystical.
What we claim, and what we do not
We claim: that naming your position accurately changes what you notice, that a short prompt at the right moment changes what you do next, and that seeing your own line move over weeks motivates more than being told what to do.
We do not claim: to be therapy, to diagnose anything, to replace a doctor, a therapist or a friend, or to have found a shortcut around the fact that changing a life takes time and work.
The founder's own philosophy — that observation, attention and shared perception shape the reality a person lives in — is where the idea came from. It is a worldview, not a scientific finding, and it is not dressed up as one here.
What it refuses to do
- No streaks, points, badges or leaderboards. Guilt is a poor engine and a worse companion.
- No feed, no notifications you did not ask for, no dark patterns to pull you back.
- No accounts and no tracking, because honest answers need nobody watching.
- No advice. A nudge is a prompt to look, not an instruction to follow.
Who it is for
Anyone doing deliberate work on how they live: people in a transition, founders, coaches and their clients, therapists who want a light repeated measure, and leaders who want to see their own defaults before asking a team to change theirs.
The questions
Seven have a direction you choose. Five are balances where both ends cost you something, so the nudge aims at the middle instead of either end. Seven more are written and held back until they earn their place. If you think one is missing, that is worth hearing.